Meet the Founder
Hi there! I’m Kathryn Brannock — born and raised right here in North Carolina. My love for social media started my freshman year of college when I joined a business competition on a whim. I developed a social media campaign for an imaginary venue… and ended up winning first place in the nation. That moment changed everything. I realized storytelling through social media wasn’t just something I enjoyed — it was something I was pretty good at.
From there, I leaned into every opportunity to grow — studying Communication Studies with a Business Minor at UNCW, managing social media for Louisburg College, and supporting local boutiques. Along the way, I met so many hardworking small business owners who were juggling it all and just needed someone in their corner. That’s when What Girls Know Best was born, named after a childhood “business” my cousin and I dreamed up, and rooted in the idea that women supporting women matters.
I’ve worn many hats — admissions counselor, teacher, corporate social media specialist — but every twist in my path led me back here: building a career that lets me combine creativity, community, and storytelling every single day. Today, WGKB proudly supports businesses of all sizes and captures life’s most meaningful celebrations including weddings, something I fell in love with while planning my own.
I’m so grateful you’re here. I can’t wait to help you share your story!